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Analytics5 min read

Your page statistics: what is actually worth looking at

Views, clicks, click rate and top blocks over the last 30 days. How to read them without profiling cookies, and what to change when the numbers stall.

Four numbers, not forty

The Analytics section shows page views, block clicks, click rate (clicks per view) and the most-clicked block, over the last 30 days.

There are few on purpose. On a link-in-bio page the decisions available to you are few: what goes on top, what comes off, what a button is called.

Click rate is the number that matters

Views depend on how hard you push the link outside Bink; click rate depends on the page. If traffic rises but clicks do not, the problem is not promotion: it is what people find when they land.

A low rate usually has two causes: too many blocks (choice paralyses) or titles that do not say what happens after the click.

The top block tells you what to move up

The ranking of most-clicked blocks is the most actionable thing in the section. If the block that brings you work sits fifth, it belongs first — order on the page matters more than almost any styling decision.

It works in reverse too: a block that gets no clicks in a month is occupying space. Archive it and watch what happens to the click rate.

No cookies, and it is not a pose

Counting uses no cookies and does not follow people across sites. IP addresses are turned into a non-reversible fingerprint that changes every day: it exists to count daily unique visitors, not to recognise someone tomorrow.

The practical consequence is that you will not find audience demographics here. That is the price of not profiling anyone, and it is paid on purpose.

What to look at beyond views

Page statistics describe the start of the journey. The end lives in two other places: form responses, and the payments section, where you see which blocks produced money.

The useful question is not "how many views did I get", it is "how many of those views turned into a contact or a payment".

Frequently asked questions

How much history do the statistics keep?

The standard view covers the last 30 days, with daily trends for views and clicks.

Do Bink analytics use cookies?

No. There are no tracking cookies, and IPs are made non-reversible with a daily rotation.

Why do I see views but no clicks?

Almost always because the page asks too much: too many blocks or generic titles. Cut the entries and make it explicit what happens after the click.

Can I see where visitors come from?

Traffic source and conversion metrics are part of the advanced analytics on the paid plans.

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