Brand Kit

The Bink brand

Logo, colors, typography and a few rules for using our brand the right way. Download the assets and keep everything consistent.

Logo

The Bink logotype is the heart of the brand: bold text with the signature orange gradient. Always leave clear space around the logo at least as tall as the "B".

Bink logo
Bink logo on an orange background

Download the assets

Bink logo — PNG

Bink logo — PNG

PNG

Main logo in color, transparent background. Ideal for web and presentations.

Download
Bink logo — white background

Bink logo — white background

SVG

Vector version on a light background. Use it on white or very light surfaces.

Download
Bink logo — orange background

Bink logo — orange background

SVG

Vector version on the brand background. Use it as a badge or a full-color icon.

Download

Colors

The orange gradient is Bink's signature. For text use ink (almost black) on white; use orange for actions and accents.

Bink gradient

linear-gradient(135deg, #FF9500 → #F15A24 → #FF8C42)

Bright orange

#FF6B35

Actions and CTAs

Bink orange

#FF9500

Primary color

Dark orange

#F15A24

Accents and hover

Amber

#FFB347

Light shades

Ink

#171717

Main text

White

#FFFFFF

Background

Typography

Primary typeface

Instrument Sans

Aa Bb Cc Dd Ee · 0 1 2 3 4 5 6 7 8 9

Black / Bold

Headings and logotype

Semibold

Subheadings and buttons

Regular

Body text

Using the logo

Do this

  • Leave plenty of clear space around the logo.
  • Use the color logo on light or neutral backgrounds.
  • Keep the original proportions when you resize it.
  • Always write Bink with a capital "B".

Don't do this

  • Don't distort, rotate or add shadows to the logo.
  • Don't change the gradient colors.
  • Don't place it on backgrounds that make it harder to read.
  • Don't write "BINK", "bink" or "Bink." in the wordmark.

Name and tone of voice

Bink is the product: your business-in-bio. Binatomy is the company that makes it. Use "Bink" when you talk about the platform, "Binatomy" for the legal entity.

Example: "Create your Bink" · "Bink, a Binatomy product".

Tone of voice: direct, clear and friendly. We speak to people who work for themselves — creators, freelancers, professionals — without technical jargon. Short sentences, active verbs, no overblown promises.

Need a different format?

For press requests, partnerships or specific assets, write to us.

Contact support →